In the modern world, where Internet network is spread across the globe like a net of a spider, internet marketing proves to be a vital way to present product or services to the consumers. Internet marketing is widely known as web marketing, e-marketing, online marketing or even iMarketing. Impact of internet marketing methods is quite high because it not only advertises the product in the market but also helps businesses to contact the customers thru communications channels like e-mails and digital media.
Advanced features of internet marketing can be used in different business verticals such as development, sales, advertising and surveys. Different campaigns can be set up to achieve the organizational goals. It also enables to route the web traffic to the organization’s marketing websites by using Search Engine Marketing (SEM), Search Engine Optimization (SEO) and Customer Engagement methodology. It can be sub-divided into several types depending upon the product presentation and customer approach involved.
Most of the leading online selling companies opt for display advertising techniques where web banner or product title box is added generally to external websites. When these banners are placed in social websites like dating, friendship or jobsites, this kind of internet marketing method is termed as Social Media Marketing.
Direct marketing can be achieved by sending bulk of mails to customers offering information and great deal over the product involved. Most of the companies even opt for the referral marketing where existing customers are given benefit for selling products to consumers via their personal or social contacts. Referral marking done over a major level involving firms or group of customers can be called as affiliate marketing. When company sends the information about the products to the target prospects in order to increase the consumer base or even making the existing customer to rebuy the product, phenomenon is termed as content marketing.
Similar to all marketing methods internet marketing also holds several business models, applied depending upon the product type and target consumers. Every business can be accommodated in the mold of internet marketing methods. As cost involved is very minimal as compared to other channels of marketing and sales, businesses primarily choose internet marketing.
Most of online internet marketing service providers allow businesses to control their spending by offering pay per click method of advertising, where business has to pay depending upon number of customers clicked the web-banner or media box provided by business in the service providers websites. Similar kind of cost effective methods used are pay per play, pay per action and pay per impression.
Impression of internet marketing methods on our daily lives is attached hard to escape or forget. Statistics show that online advertising business has rapidly grown over a period of time. Estimated spent on internet marketing as per 2006 is more than USD 16.9 billion. The only challenge the internet marketers’ face is to boost customer’s confidence to buy products or services online, where customers have to choose and buy products without actually touching, smelling or trying them. Internet marketing is supposed to be expanded exponentially considering the growth of internet users worldwide.