Social Media Marketing: Technique of Internet Marketing Promotion
Rapid growth and expansion of social media websites like Facebook, Twitter, Google+, YouTube and many dating sites led businesses to choose the method of Social Media Internet Marketing or (Internet marketing promotion strategies) to promote their products and services in the market. Attractive advertisement boxes are created and placed in the appropriate window of social websites in order to gather customer’s attention.
The basic advantage company seeks in this type of internet marketing is huge number of users on social websites, as these sites can be accessed from anywhere in the world. On the other hand, it is very useful from business point of view, as users on the social sites interact with each other, working like company ambassadors.
Most of the social websites provide the option to post or highlight the product once one consumer is created, creating indirect marketing or even unpaid referral marketing effect. As other members will have relationship with the person who shared the product information, businesses stand higher chance to get the easily convertible consumer base. This process causes a chain reaction effect in the advertisement of the product, expanding the viewers and visitors exponentially.
Not only computer based internet usage is optimized to make internet marketing but mobile phone users are also on the radar. Most of the free applications available on markets like iPhone or Google Android provide advertisements in the game pages resulting in constant pursuit to the consumers. Most of the network providers also help businesses to raise their consumer base by sending special notifications or even messages about the available promotional offers.
Campaigning is another integral aspect of social internet marketing promotion. The voting program set by Adidas related to football championship in 2007 had shown major growth on their sales. Campaigning for internet marketing can be set by identifying upcoming popular events like FIFA World Cup or special days like Valentine’s day, Rose day etc. Best example of social media usage can be explained by presidential elections campaign ran by Barack Obama during 2008 period. He used two channels Twitter and Facebook to interact and request for funds for the election campaigning.
There are many internet marketing promotion techniques that can be utilized to achieve the management goals set by the organizations. Search Engine Optimization (SEO) is another technique to advertise your product on web. It helps to bring visitors from the search engines results to the advertised websites to enable sales and marketing. It is achieved by adding content related to keywords which are used frequently used by internet users to the advertisement website.
On the other hand Search Engine Marketing (SEM) is an option where businesses can approach search engines to highlight their websites in their search results. This is technique enabled by search engine by producing the algorithms to check for the related contents to display advertisement website links in the search results.
Frequent changes in search engines are done for algorithm can minimize number of visitors to the targeted website. Apart from these, email marketing, referral marketing and content marketing are major internet marketing promotion methods.